Google: Inside Search

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Ways SEO Will Change in 2013

6 Ways SEO Will Change in 2013
SitePoint
Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether. A massive crackdown on spam sites through the EMD updates was not the only ...


What Kept China's Search Engines Busy in 2012
New York Times (blog)
Baidu, the leading search engine on the mainland, has compiled two Top 10 lists — the most-searched terms online this year, and the “fastest rising” words or phrases, those that raced suddenly from mild interest among netizens to a relatively large ...

New York Times (blog)

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Amazon and Google on collision course in 2013

Analysis: Amazon, Google on collision course in 2013 - Chicago Tribune: "Amazon's fledgling ad business is still a fraction of Google's, with Robert W. Baird & Co. estimating Amazon is on track to generate about $500 million in annual advertising revenue - tiny, given it recorded $48 billion of overall revenue in 2011. By contrast, 96 percent of Google's $38 billion in 2011 sales came from advertising. . . Amazon establishes itself as a starting point for consumers looking to buy something on the Web. Research firm Forrester reported that 30 percent of U.S. online shoppers in the third quarter began researching their purchase on Amazon.com, compared with 13 percent who started on a search engine such as Google - a reversal from two years earlier when search engines were more popular starting points. Amazon now sells ads that show up to the side of product search results on its website. . . ."

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Google strips YouTube channels of billions of fake views

Word to the Wise--don't try to "game" the system--

Daily Dot | YouTube strips Universal and Sony of 2 billion fake views: " . . . Sony/BMG was the second largest sufferer, dropping more than 850 million views in one day, bringing its total number of views to a mere 2.3 million. RCA, which got off scot free by comparison, dipped 159 million views. Its tally now sits more modestly at 120 million views. In addition, each label's YouTube archives are now surprisingly thin. UMG, which had long held a heavy hand in YouTube operations, now only boasts five videos on its YouTube channel, none of which are actual songs—and none of which last more than 1:23. Sony's page, by comparison, is currently empty. The company did not respond to the Daily Dot's request for comment. . . Google's takedown of these major music channels came on the same day that hundreds of YouTubers took to Google forums and their own YouTube channels to inform their peers that they'd been subject to a series of video takedowns for violations of YouTube's Terms of Service (TOS). Some speculated that the widespread video takedowns were caused by a technical error, but YouTubeconfirmed that the users violated TOS item 4, Section H, which bans automated methods of inflating view counts. "This was not a bug or a security breach. This was an enforcement of our viewcount policy," wrote a Google representative on the forums. The apparent crackdown on fake views became a major talking point Wednesday on Black Hat World, a forum where users trade tips about unethical search engine optimization tactics. The thread's first post alluded to a friend of the poster who "sells likes" and was recently told by four different customers that their videos "got deleted due to TOS violation.". . ."

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SEO today - keywords

All SEO comes down to 2 factors: 1) search engines; and 2) humans--

The “Do”s and “Don’t”s of SEO | lonelybrand: ". . . Keyword density could easily be the death of your content marketing strategy. Although most people and brands have abandoned this technique, I still occasionally stumble across a keyword density offender. What keyword density lovers fail to realize is not only does it make the content difficult to read, it makes the reader doubt the authority and expertise of the writer. Rather than jamming as many instances of a keyword or keyword phrase that you can in hopes of ranking higher, focus on creating natural sounding, informative and authoritative content focused around that keyword topic. Writing for search engines is so five years ago. Instead, create content with your target audience in mind — content that appeals to them in its tone, presentation and subject matter (not just keyword count). A search engine can’t really recognize your expertise, but a reader (a potential customer!) can, and will return to you regularly once that level of trust is established. . . ."

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Google to tweak practices to end search probe

Much ado about nothing--FTC coming to its senses finally!

Google to tweak practices to end search probe - Elizabeth Wasserman - POLITICO.com: "Federal regulators may end a two-year antitrust probe of Google’s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites and letting search ad campaigns be easily ported to rival search services, two sources with knowledge of the case told POLITICO. The FTC is also preparing to enter into a settlement with Google on a related case over how the company uses its acquired stockpile of patents against competitors, as POLITICO reported last week. Under the patent agreement, Google will curtail using key patents it picked up when it purchased Motorola Mobility to block competitors infringing those patents from getting their products to the market, although there are exceptions, sources said. . . . "

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Microsoft Hires Political Brawler Mark Penn to Bash Google

Microsoft apparently is getting desperate--willing to stoop to anything--in other words, if you can't compete then hire a "brawler"--

Microsoft Battles Google by Hiring Political Brawler Mark Penn - NYTimes.com: " . . . “Google should be prepared for everything but the kitchen sink thrown at them,” said a former colleague who worked closely with Mr. Penn in politics and spoke on condition of anonymity. “Actually, they should be prepared for the kitchen sink to be thrown at them, too.” Hiring Mr. Penn demonstrates how seriously Microsoft is taking this fight, said Michael A. Cusumano, a business professor at M.I.T. who co-wrote a book about Microsoft’s browser war. “They’re pulling out all the stops to do whatever they can to halt Google’s advance, just as their competition did to them,” Professor Cusumano said. “I suppose that if Microsoft can actually put a doubt in people’s mind that Google isn’t unbiased and has become some kind of evil empire, they might very well get results.”. . . "

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Google API allows any search engine on Chrome new tabs

The Google Homepage Is Now Built into Chrome – Screenshots - Softpedia: "Google is making it official, search engines are coming to the new tab page. The only surprise is that it's not just Google, the team devised a new API which should enable any search engine to integrate with the Chrome new tab page to any degree it wants."We’re going to begin testing variations of Chrome’s New Tab page (NTP) in which a user’s default search provider will be able to add a search box or otherwise customize the NTP," Google explained. . . .

Mona Elesseily: How to Keep Your Website Traffic Healthy: " Although the search algorithms aren't able to perfectly reward high value sites yet, they're working on it -- and when they do get their ranking factors in order, your site will be at the front of the line. Priority #3 -- Diversify Your Traffic Sources As you focus on building up your content, put some effort into diversifying your traffic sources as well. One method in particular that all webmasters could stand to invest more heavily in is social networking traffic. By building a presence on these sites, you establish streams of inbound traffic that continue to exist even if your site takes a hit in the natural search results due to algorithm changes. Email marketing lists are also a good hedge against a hit in natural search results. Lists can be used to sell products and services directly to email subscribers. Priority #4 -- Look "Natural" In the past, SEOs could get away with following a specific list of on-page optimization best practices that were designed to give sites the best possible chances of ranking well in the natural search results."

Google+ Communities for Merchants - 'Net Features - Website Magazine: "Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+. This is because having a profile on Google’s emerging social network makes a brand more visible in the search results. In fact, a study from digital marketing and analytics provider Fathom reveals that only 24 percent of the brands on Millward Brown's 2012 BrandZ list actually triggered a Knowledge Graph entry when searched for on Google, and the information for 92 percent of those entries came directly from Google+."

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Google Forces Raven Tools to Kill Rank Tracking Tool

Questions, questions, questions--appears to involve API access, Google enforcing TOS (terms of service):

Google Forces Raven Tools to Kill Rank Tracking Tool - Search Engine Watch (#SEW): "Google’s terms of service are clear: Any product or product feature that collects scraped data or uses scraped data acquired from another source is not allowed. The penalty? Revocation of access to the AdWords API. But why enforce the rules now, when the terms of service have been clear about scraped data for years? Google has huge expenses for its data centers, and large volumes of automated queries only increase those expenses. But is Google really just trying to cut costs, or is there a larger agenda? What Does the Future Hold? Is Google ramping up its enforcement of its terms of service? If so, why now? Is this Google’s latest battle in its war against SEO professionals? Will Google continue to enforce its terms of service and threaten to revoke API access from other, similar service providers like MYSEOTool and AuthorityLabs? Will SEO tool providers follow suit with Market Samurai and switch to Bing as a data source? Right now, the questions are more abundant than the answers, but one thing is clear: Google is flexing its muscle, and the SEO industry is on notice."

Bing as a data source?

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Google Searches for the UnGoogleable

Google continues to improve search--

Google’s Searches for UnGoogleable Information to Make Mobile Search Smarter | MIT Technology Review: " . . . Why It Matters - Google could extend its reach by finding ways to deliver information that people don’t currently use a search engine to find. For three days last month, at eight randomly chosen times a day, my phone buzzed and Google asked me: “What did you want to know recently?” The answers I provided were part of an experiment involving me and about 150 other people. It was designed to help the world’s biggest search company understand how it can deliver information to users that they’d never have thought to search for online. Billions of Google searches are made every day—for all kinds of things—but we still look elsewhere for certain types of information, and the company wants to know what those things are. “Maybe [these users are] asking a friend, or they have to look up a manual to put together their Ikea furniture,” says Jon Wiley, lead user experience designer for Google search. Wiley helped lead the research exercise, known as the Daily Information Needs Study. If Google is to achieve its stated mission to “organize the world’s information and make it universally accessible,” says Wiley, it must find out about those hidden needs and learn how to serve them. And he says experience sampling—bugging people to share what they want to know right now, whether they took action on it or not—is the best way to do it. “Doing that on a mobile device is a relatively new technology, and it’s getting us better information that we really haven’t had in the past,” he says. . . . "

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Google News and PRWeb - quality?

If you didn't catch this article (excerpt below) it is well worth a complete read--if for nothing else to point out how imperfect the Google search engine still is--

How PRWeb Helps Distribute Crap Into Google & News Sites: "There’s so much to love in this release. My favorite part is probably the pullout quote, “Levitra Buy Viagra.” But also, apparently the online pharmacy is both “trustworthy” and able to sell prescription drugs without customers needing a prescription. I guess that’s because it’s a “licensed and legal European” pharmacy, which is pretty clear given that big American flag and “American quality” logo in the press release image, along with a Canadian maple leaf and the words “Canadian Online Pharmacy.” I have no reason to doubt all of this, to doubt the claims at all, because as you can see from the PRWeb statement, this release was reviewed to ensure it had the right “integrity” that PRWeb apparently feels it needs to maintain with its service. Distribution Time! Once the release was posted, it was then distributed to a range of outlets that PRWeb helpfully itemizes, including Google News and, if you paid extra, through the Associated Press and thus to news outlets like the New York Times to The Oregonian:"

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Google search outside the US

If you live in the US you often don't think about this--

Google search outside the US - Google Groups: "If you search from google.co.uk, the initial results pages will default to global. There might appear to be a preponderance of US content, but this probably reflects the volume of US content on the global web, rather than any bias on Google's part.. . . don't forget that ".com" domain names can be registered in any country, so the presence of .com results doesn't necessarily indicate US content. In fact, any bias in the search algorithm would take into account your location, either as detected by Google from your IP address, or as recorded by you in Search Settings. If you want to exclude global content, you have the option to filter only "Pages from the UK". . . . it would be nice to set local results as default from the search home page. However, there are a couple of workarounds which might help. Once you have performed a search from google.co.uk and selected "Pages from the UK", bookmark the results page and then always search from there rather than from the search home page. Alternatively, bookmark https://www.google.co.uk/webhp?hl=en&cr=countryUK|countryGB for your searching."

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Search Engine Optimization Tools

Great Search Engine Optimization Tools | Business 2 Community: "If you have a website online that is simple and attractive, then there are very minute chances that it will attract the high traffic and most importantly help you to make money online. It is important that a best website must have more excellent features than just the flashy or visual appeal. When a site is in on the World Wide Web, then there is a very high chance that it may get tough competition from the various other sites already present. The bad ranking of your website means that it has no place in an Internet World. As a business owner, if you are seriously looking to promote your website online, then with the help of the search engine optimization tools you can achieve success and create a robust presence on the Internet. . . . read more here"

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Google-FTC settlement may be in the works

Google-FTC settlement may be in the works
Washington Post
Google and federal officials are discussing a deal that would end nearly two years of investigation into claims of monopolistic behavior by the company without addressing the most serious charge — that it intentionally manipulates search results to ...

Biz Break: Google besieged by attacks from all sides, but keeps making moves
San Jose Mercury News
Google continued to play the whipping boy for regulators worldwide and competitors Wednesday, but the Mountain View search giant went about its business anyway, making an acquisition that didn't turn out to be a hoax. Government officials on both sides ...

Microsoft: Don't Get 'Scroogled' By Google Search Results
ReadWriteWeb
Share on: Microsoft: Don't Get 'Scroogled' By Google Search Results. On Wednesday, Microsoft began running a national ad campaign warning users to avoid being “Scroogled” by Google search results that have been influenced.

ReadWriteWeb

Google opposes German push for search engines to pay newspapers
Los Angeles Times
Google has come out swinging against German legislation that would require searchengines to pay for using snippets of newspaper articles, photographs and other media content. German lawmakers are slated to debate the legislation Thursday, one in a ...

Microsoft ads deride Google as bad place to shop
The Associated Press
SAN FRANCISCO (AP) — Microsoft is trying to skewer Google as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine. The attack started Wednesday with a marketing campaign focused on a recent change in ...

News Summary: Microsoft ads lambaste Google search
The Associated Press
GOING AFTER GOOGLE: Microsoft has launched a holiday marketing campaign that lambastes Google's recently introduced requirement that merchants pay to have their products listing in the shopping-only section of Google's ubiquitous search engine.

Search Trends Hint Google's (GOOG) Nexus 4 Is A Threat To Apple's (AAPL ...
iStockAnalyst
(By Rich Bieglmeier) Android Central says the Nexus 4 smartphone from Google is in stock, again, and finally ready for shipment. The website announced that Google(GOOG) sent out e-mails proclaiming sales will resume in the U.S. today at noon PST.

Casey Anthony movie to debut in January
KFDA
... on the day she was last seen alive. The Florida sheriff's office that investigated the disappearance of Casey Anthony's 2-year-old daughter overlooked evidence that someone in their home did a Google search for "fool-proof" suffocation methods on the.

Google to create job search community for veterans
Stars and Stripes (blog)
WASHINGTON - With high unemployment among veterans and a million servicemembers expected to leave the military in the next five years, efforts abound to help them make the transition to civilian life. So many efforts, in fact, it's a muddy mess of ...

Kim Kardashian is not number one in Google search
Film Industry Network (blog)
Bing have revealed that Kim Kardashian was the most searched celebrity of 2012 but Justin Bieber still ranks ahead of her in Google search. Google accounts for a majority of searches on the web each day, although Bing have innovated their search engine ...

Google Voice Search For iPhone Commercial: How Accurate Is It ...
By The Huffington Post News Editors
Back in August, when Google announced improvements to its voice search capabilities on Android and iOS, it released a slick little commercial showing all of the answers iPhone users could now expect its Google search app to return to them with a simple touch of a button and a few vibrations of the old vocal chords: ... Google Voice Searchand Google Instant | SEO Consulting | Learn SEO | SEO Outsourcing | Internet Marketing ...
The Huffington Post | Full News Feed

Google's SEM Software Platform Is Mediocre - Bill Wise - Voices ...
By Bill Wise
In case you missed it before Thanksgiving, Forrester research ranked Google'sDoubleClick Search last in its Wave Report of Search Engine Marketing (SEM) providers. The research firm dubbed Google's DoubleClick search a “risky bet” for ...
AllThingsD

Curtain Rises On Act 3 Of Google Antitrust Drama As Larry Page ...
By Greg Sterling
One issue that appears to have faded somewhat is the notion of “search bias”: Google favoring its “own results” over third party services. This is the principal claim of many Google .... seo-2012-featured. 2012 Year In Review: Important Shifts In Google SEO.google-ftc-featured. Report: FTC Likely To Abandon “Vertical Search” Antitrust Claims Against Google. facebook-yahoo-search-featured. A Yahoo-Facebook SearchPartnership? Reality Check Time! Show Previous Story Show ...
Search Engine Land: News & Info...

Google Fights Possible German Search Engine Fees « CBS San ...
By Andre Torrez
Google is fighting back against a proposal German legislators are considering that would impose a tax on search engines each time they link to media content, including news articles and photographs.
CBS San Francisco

How to delete my personal names on the google search engine ...
By Test8
Dear Sir / Madam, Long ago I got my Spiceworks account deleted, but I can still see my personal names on the google sear... | Spiceworks Support.
Spiceworks Community

Casey Anthony detectives overlooked Google search
ORLANDO, Fla. (AP) — The Florida sheriff's office that investigated the disappearance of Casey Anthony's 2-year-old daughter overlooked evidence that ...

Google search outside the US - Google Product Forums
Google search outside the US, James Eustace, 11/24/12 1:35 PM, Why can't I set -upGoogle to focus it's search area in the country I live in (UK) rather than ...

2012 Year In Review: Important & Critical Shifts In Google SEO
Tom Schmitz takes a look back at some of the changes Google made in 2012 that affected SEO. The article links to lots of articles you'll want to read.


Google Type uses image search to generate fonts | Crave - CNET: "Despite the name, Google Type isn't a real Google product. The site generates fonts based on Google image search, hence the name. You type in words, the site digs through image search and regenerates your text using image versions of each letter. This is all based on an interesting quirk of Google's image search. If you type in a single letter and search images, Google gives you a lovely collection of image representations for that letter. For example, plug in "Y," and you may see the "Y" from "Yahoo," an illustration of a guy with his arms up in a "Y" shape, and a hand making the hang-loose sign. Any of these could pop up in Google Type. . . "

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Google-Facebook Road to Search-Social Synergy

Follow the Google-Facebook Road to Search-Social Synergy | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age: ". . . For marketers, the most obvious place to begin to integrate the power of search and social media is with content strategy and management. No one will share bad content; it must be compelling to stand out and resonate with consumers. But we also want content to be easily searchable. This requires strong search-engine optimization (SEO) -- for both paid and organic search. Selecting the right keywords in the title of the media, positioning those keywords in the first sentence and performing appropriate tagging are minimal requirements. Google's "Search Plus Your World" attempts to personalize search results by applying a user's Google+ social data to the search function whenever he is she is signed into a Google account. The standard Google search algorithms are trumped by users' Google Circles' references relevant to their search topic. On the social-media side, Facebook is making its searches influenced by the posted content and interactions of users' friends. . . . "

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Foursquare's SEO Strategy

What Is Foursquare's SEO Strategy?: " . . . Foursquare’s onsite SEO relies on XML sitemaps for accessibility. The location of these sitemaps can be found at http://foursquare.com/robots.txt. If you look at the sitemaps, you’ll see they are feeding several million URLs to the search engines. Foursquare’s offsite SEO relies on everybody and his brother writing articles about Foursquare, other sites displaying tips from Foursquare’s API and linking to them and local businesses linking to their Foursquare page. So what’s the big deal about Foursquare’s SEO strategy? For me, the big deal is that Foursquare’s site architecture is contrary to traditional local directory SEO. Look at the homepage of any big local site and you’ll see links-a-plenty. The separation of Foursquare’s home page from rest of the site link-wise is kind of unprecedented, and yet it works. So, what’s Foursquare’s real SEO strategy? Have a brand that people talk about Get users to create a lot of unique content Don’t worry about optimizing the site to the nth degree If you want to get lot of organic traffic for a local directory site, it’s that simple."

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Year In Review: Important Shifts In Google SEO

Recommend the following article--

2012 Year In Review: Important Shifts In Google SEO
Search Engine Land
Google introduced Penguin on April 24th. Penguin penalizes websites that exhibit signs of ... Rewarding Quality. It often feels like Google spends all its time looking for low quality, so it was nice to see changes to identify and reward high quality ...

Search Engine Land

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Google after antitrust: The good, the bad, and the ugly

Google after antitrust: The good, the bad, and the ugly
CNET
AsktheBuilder.com experienced declining Web site traffic after Google's "Panda" update in early 2011. (Credit: AsktheBuilder.com). Tim Carter was blindsided when his home-improvement site AsktheBuilder.com fell out of favor with Google's search ...

Facebook Says It Isn't in Talks to Enter New Search Partnership
Businessweek
“People expect a better search experience on Facebook,” the Menlo Park, California-based company said in an e-mailed statement today. “We are working on improvements to better meet those expectations but are not in talks to enter into a new search ...
SEO Tips and Tricks List Surpasses 1600 SEO Tips for Small Business ...
Equities.com
The SEO Tips list is generated by incoming questions from small business owners and marketers about search engine optimization (SE0). SEO is Internet marketing for Google and Bing, with practical tips explaining how a small business can get to the top ...

Google SERP Test: Multiple Page Title & Meta Description Tags
SEOmoz (blog)
There are numerous content management system (CMS) platforms out there, most are free, and they all strive to make their platform as search engine friendly as possible. The CMS platforms, as well as hundreds of third party developers, have created a ...

SEOmoz (blog)

Take Out Duplication Without a Single Site Change
Search Engine Watch
Back in August, Googler Maile Ohye outlined some best practices and provided some much needed insight into Google Webmaster Tool Parameter Handling. Using the Google Store as an example, she pointed out that while there were only 158 products, ...

Suggested searches for Microsoft's Windows 8 from Google and Bing reveal ...
WinBeta
As you can see from the images above, both Google Search and Bing reveal that people aren't too happy about Windows 8. ... Bing, Microsoft's very own search engine, is offering degrading search results for one of the company's most important products.

WinBeta

Facebook Searches for Search Engine Alliance
CCL Online
The rationale between such a partnership is due to the fact that Facebook want better search functionality for its users and since Google is out of the question (with their mediocre attempt of social media Google+) Facebook turned to Yahoo's expertise ...

CCL Online

Big data can get the truth from Google
ZDNet
google-search How can we, and the regulators, decide whether Google's search results are actually fair? Which begs the question — how can we, and the regulators, actually decide whetherGoogle's being unfair and abusing its powers? Google has ...

Bing Now Has Webmaster Guidelines
Search Engine Roundtable
Duane Forrester announced that Bing has launched their Bing Webmaster Guidelines. The guidelines are in ... But knowing the resources Google has on the webmaster team versus what Microsoft has on their webmaster team - the effort is incredibly ...

Search Engine Roundtable

Taking the snake oil out of SEO
Sydney Morning Herald (blog)
Google has the largest share of search traffic in Australia, so the more indexable your site is to the Google search engine, the more chance you have to appear in relevant searches which means more page views and exposure. Part of the problem with SEO...

Sydney Morning Herald (blog)



Yahoo! plots alliance with Facebook in new search deal

Yahoo! plots alliance with Facebook in new search deal - Telegraph: "Sources have told The Sunday Telegraph that Marissa Mayer, chief executive of Yahoo!, has held discussions with Sheryl Sandberg, Facebook’s chief operating officer, about how the two companies can work more closely together. The two internet giants have already collaborated together on a number of small projects, for example to share Yahoo! news on Facebook, and recently agreed to settle a number of long-standing lawsuits over patents. However, board members expect the talks to lead to much more substantial collaboration based around web-based search. Facebook has already said it plans to boost its web search facility, with founder Mark Zuckerberg noting that the social network is “pretty uniquely positioned to answer the questions people have”. Forging an alliance with Yahoo! would allow the social network to take a major leap forward in search, ensuring it remains central to its users’ lives and helping to target advertising more efficiently. Meanwhile, Yahoo!, which started life as one the first major search engines but is now dwarfed by rival Google, would benefit from Facebook’s vast army of more than 1bn users."

SEO in a Post-Penguin World is the Topic of Latest Digital Marketer Blog Post
Equities.com
The post reviews the new search engine optimization process under Google's new Penguinupdate, and Deiss talks through what he believes to be the best ways to adapt to the changes. “The goal of the Penguin update, more or less, was to reward what ...

Bing Publishes Its Webmaster Guidelines
Search Engine Land
bing-logo-200 Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing's search engine. They're accessible in the Help section of Bing's Webmaster Tools as a new entry ...

How Google Voice Search Will Change Your SEO Forever
Business 2 Community
... to the Apple Siri. If Google Voice Search doesn't have an exact answer, it just returns a normalGoogle search results page. ... Even though Siri uses Google as its default search engine, people just don't think of Siri as a search engine. In ...

SEO Content Writing – Best Practices
Business 2 Community
Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of online marketing. SEO is a specialized art aimed at procuring maximum visibility and penetration of an entity's offerings ...

2 big Google announcements in 2 days
KCCI Des Moines
The move comes four years after Google opened the center in Council Bluffs. The center that supports Google's search, gmail, maps and Google+ employs 130 workers. "We have now invested over a billion dollars in Iowa. ... The wind farm is located about ...

KCCI Des Moines

Online defamation in NZ: Google case supports Aust, not UK conclusions
National Business Review
This article follows my earlier Google Court Loss: Shake up for online defamation on the implications of an Australian court decision to award $A208,000 damages against Google arising out of itssearch engine presenting defamatory material to viewers ...



Google+ Shows How your Website is Performing in Google Search Results

Google+ Shows How your Website is Performing in Google Search Results: "If you have previously linked your website(s) to your Google+ profile using authorship tags (or through rel=author), you can now see some important stats about your incoming Google search traffic right inside Google Plus itself." Go to plus.google.com/authorship/analytics and it will show you Impressions (number of times your articles appeared in Google search results) as well as Clicks (number of times your articles were clicked in Google results) for the last 30 days. The report also carries similar stats for individual pages on your website(s). . . .  The reports in Google+ do not display your site’s exact ranking in Google Search but if the “impression” count is 100K or greater, your site is performing quite well and you probably need to work on factors that will further improve the click-through rate (or clicks). Update: It looks like these reports in Google+ aren’t available to all publishers yet and hence the above link could be returning a 404."

Bing Reveals Webmasters Guidelines. Focus on Content, Links and Social
Search Engine Journal
Bing didn't have a set of Webmaster Guidelines before, but since Friday, the main rival to Google search decided to let site owners know just what to expect, in terms of SEO, technical and social, when it comes to Bing search engine rules. The Bing ...

New business specializes in Google panoramas
WISH
Longtime friends Sergio Bennett, 27, and Ross English, 22, started a business contracting with global search engine giant Google shooting panoramic images of local businesses. ... It's then put online, so a simple Google search can pull up the tour ...

Understanding Google's Algorithms
Business 2 Community
To understand the changing tactics of Google, it is first important to know how these steps work. When a term is entered into Google's search engine, Google scans through the web to find pages that contain information specific to the term. The relevant ...




Now "Blood in the Water" for Google Versus FTC?

Is There Now "Blood in the Water" for Google Versus FTC? - Liz Gannes - News - AllThingsD: "“There’s now blood in the water. All these people who have wanted to kill Google, this is their chance. They will never have a better opportunity than the next 30 days.” And that’s why I’m in the nation’s capital for the next few days, sussing out the current status of the impending potential battle between Google and regulators."

How to Use Panguin to Find SEO Issues
NBC Chicago (blog)
Named for this year's largest Google algorithm updates, Panda and Penguin, the Panguin Tool overlays a timeline of Google's algorithm updates on your Google Analytics data. Panguin requires... Keep in mind the chart only shows Google's organic search ...

5 Link Building Strategies to Avoid
Business 2 Community
Since the Google Panda and Penguin updates, most of these no longer work for search engine optimization. The following ... Seo.com is such an example of an exact match domain since it consists of an anchor text that the site desires to rank for. The ...

Business 2 Community

Yandex's Success Story
QueryClick (blog)
What's more, Google signed a €300 million a year worldwide agreement with Mozilla to offer Google search results by default. So for Yandex, it was time to up their game. Yandex's expansion plans don't stop there. Last year, the search engine expanded ...
 
QueryClick (blog)

Crair: Google says government surveillance is on the rise
The Coloradoan
And, of course, we can't forget about its flagship: the Google search engine. According to Comscore.com, a leader in measuring search engine use and analytics, Google accounted for 66.7 percent of all Internet searches made in September. Google had ...

Google Explain How They Interpret Links to URLs Ending With Campaign Tags
Kingpin Webmaster News
Per-Erik Skramstad asked “Will Google interpret links to URLs ending with a campaign tag like ?hl=en (www.example.com?hl=en) as a link to www.example.com or to a completely different page? What about the SEO effect of inbound links?” Here's Matt Cutts' ...

Google Preps Maps App for Apple iPhones
Wall Street Journal
One of the last remaining vestiges of Apple's partnership with Google—the GoogleWeb-search engine as the default search feature for Apple devices—remains in tact for now. Some Google employees have said they expect Apple to boot Google search in ...

Wall Street Journal

Google court loss: Shake-up for online defamation
National Business Review
There is a chain of parties liable for defamation, including the publisher, the journalist, the editor, the printer, the newspaper distributor, the bookshop selling newspapers and libraries with copies of the newspapers. In an online world, Google's ...

Can Small Businesses Benefit From Online Display Advertising?
Fox Business
Thus the rise and demand for search engine optimization (SEO) services. However, with Googleconstantly tweaking their algorithms to prevent people from gaming the system, the effectiveness of... Google is actively trying to thwart SEO practitioners ...

Google Play under fire from UK record industry
Internet Marketing News
This shift in its SEO policy was designed to tackle online piracy. But the BPI ... Google Play's head of international licensing, Sami Valknonen, said: “The way that our search engine works is a completely separate algorithm from anything we do on ...

Google search engine updates may be harming your company's ...
As a result, most businesses invest in Search Engine Optimization (SEO) to ... Nicknamed theGoogle “Panda” and Google “Penguin” updates, there are four ...

Difference b/w Google Panda & Penguin:Search Engine Rank ...
Google-Panda-And-Google-Penguin. Everybody on net who developes website mainly blogs or doSearch Engine Optimization of websites is familiar of two ...



How will Google interpret links to URLs ending with a campaign tag? (video)


How will Google interpret links to URLs ending with a campaign tag?

Using Windows RT but hate Bing? Google finally has a fix
VentureBeat
In an effort to counter the Bing threat, Google is rolling out its own search app for Windows RT. Similar to its counterparts on other platforms, the Google Search app for Windows RT offers voice search, instant results, and perhaps, best of all ...

How to Measure SEO Performance
Practical Ecommerce
Search engine optimization may be a mix of art and science, but it's as measurable and accountable as other online marketing channels. ... Track the monthly indexation levels in Google, Yahoo! and Bing, and any other engines you care deeply about.

Google reports surge in government surveillance
SecurityInfoWatch
More. Nov. 13--Requests from governments around the globe to remove content from Google searchresults and its other services spiked more than 70% in the first half of the year, the Internet search giant said. Google said there were 1,791 requests to ...

Giving up Google in Favor of an Anonymous Search Engine
The Takeaway
In response to international scrutiny into Google's search practices, which have been criticized for unfairly elbowing out competitors' content and results in favor of its own, and in a response to allegations that it was acting monopolistically ...

Google doodles Amadeo de Souza Cardoso – Portugal
Portuguese American Journal (blog)
Portugal-based Google search engine users were pleased Wednesday to find a “doodle” featuring Portuguese artist Amadeo de Souza Cardoso on the 125th anniversary of his birth. Born in 1887, he studied architecture at Superior School of Fine Arts of ...

New Google Search Results Page to Rollout Worldwide
Search Engine Marketing (blog)
All navigation for Google is now across the top. Like most things Google does, this change in layout design, has created some controversy with some of their users. Google asked individuals in their blog to comment on the new design on their Google+ ...

Why Android Is Winning The Battles But Google Is Losing The War: Part 3
Tech.pinions
Google's plan was to transport their highly successful desktop search strategy to the phone. This only made sense. Search worked on the desktop. Mobile was the future. .... The future of mobile advertising doesn't look any brighter for Google either ...

Dan Petrović Talks More About His “Hijacking” Of Google Results
WebProNews
Dan Petrović from Dejan SEO recently ran some interesting experiments, “hijacking” search results inGoogle with pages he copied from original sources (with the consent of the original sources). Last week, he posted an article about his findings, and ...

How does Google consider site-wide backlinks?


How does Google consider site-wide backlinks? (video)

Is It Time for Google to Rollback Search?
Search Engine Journal
Scotty, We Need More Power!, Shelby GT 500s, Saturn V rockets, Intel Quad Core processors, Silicon Valley, Shock and Awe attacks, on the edge Wall Street investments, vastly over-inflated housing markets, maxedcredit cards, Google's search engine, even ...

Search Engine Journal

Google launches search app for Windows RT
CNET
Available in the Windows Store, the RT edition of Google Search mimics its Windows 8 counterpart. And since it's ... With this latest launch, both Windows 8 and RT users now have a choice of using the search apps for either Google or Bing. Topics ...

What Google's Webmaster Tools Tells Us About CTR In European Markets
Search Engine Land
At first sight, you can see a fairly regular pattern (something we found across most European nations) and since the results are presented in largely similar ways byGoogle wherever you are, there's a certain inevitability to that. But, look again ...

Search Engine Land

Google Loses Lawsuit in Australia Over Defamatory Search Results
Slate Magazine (blog)
Google argued in court that as a search engine, it was merely disseminating material published by others, not publishing the material itself. As a Google spokesperson put it when I asked for comment, "Google's search results are a reflection of the ...

Slate Magazine (blog)

3 Enterprise SEO Strategies for 2013
Forbes
According to Google's Matt Cutts at SES San Francisco 2012, their engineers are continually working on new updates. Google algorithm updates, like the Panda &Penguin updates, have real search engine impact and have negatively affected the bottom line ...

Forbes

Google launches Search app for Windows RT, giving Microsoft Surface users an ...
The Next Web (blog)
The same day, Google launched a new campaign, which essentially showed users how to ditch IE and Bing and install Chrome and Search on Windows 8 instead. The newly released Google Search app, however, was only ... “We always aim to have our products ...

The Next Web (blog)

Goodbye Google Custom Home Pages With Personal Backgrounds
Search Engine Land
Classic Plus is a Google Search feature that lets people upload or select images to use as a background on Google.com. ... About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. ...Use ...

Search Engine Land

How to Add Pictures to Google Search - Google Authorship
Equities.com
Authorship markup adds a headshot and other information to the Google search result. It does not directly increase rank; however, people ... Authorship markup is also important for the future ofSearch Engine Marketing. Google is working on ...

Report: FTC Ready To Give Google Antitrust “Ultimatum”
Search Engine Land
According to a piece in the Wall Street Journal today and a parallel Bloomberg reportGoogle faces an increasingly likely antitrust complaint unless the company steps up and offers some concessions (or additional concessions) in settlement discussions ...

Search Engine Land

Google's review by FTC nearing critical point
Phys.Org
Given the complexity of Google's search engine, several experts said it's probably not practical for the FTC to dictate changes in the technical algorithms. And on a legal basis, Google has argued that its determination of the best search results is a ...

Google Search Dips and Bing Gains - mediaVision Interactive
For the first time in five years, the Google search share for the United Kingdom has fallen below 90%, with Microsoft's Bing making up for most of the losses.
www.mediavisioninteractive.com/.../google-search-dips-bing-...



Does Google take action on spammy guest blogging activities? (video)



Matt Cutt answers: Does Google take action on spammy guest blogging activities? - Currently, guest blogging is the favorite activity of webmasters for link acquisition. Due to its easy nature, lots of spammy activities are going on like article spinning etc. Is Google going to hammer websites for links acquired by guest blogging?

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Google search engine updates may be harming your company's online marketing

Google search engine updates may be harming your company's online marketing
Bizjournals.com (blog)
As a result, most businesses invest in Search Engine Optimization (SEO) to pursue these leads by showing up in top Internet search positions. But what many of them don't seem to know is that, in the past 1½ years, Google has introduced massive changes ...

Google's Penguin 3 Update: Implications for Niche Bloggers
Technorati
Google's Penguin 3 update has caught quite a few web-masters by surprise. However, as ... This was a sharp contrast to the Google Panda update where the focus was on upgrading web-sites with good layouts, and in this update, the focus is on limiting ...

Does Mobile Search Matter In A Multiscreen World?
Search Engine Land
In my first column, I argued that the iPhone didn't kill mobile SEO, saying that it instead made mobile searching mainstream, and ushered in a whole new type of searching that Google and SEOs would have to account for at some point. I still believe ...

Search Engine Land

Aamir uses Google to promote film?
New York Daily News
The marketing team for the film is in talks with search-engine giant, Google. If all goes well, on its India homepage (www.google.co.in), the word 'Talaash' (which means search) will replace the 'Google Search' button for a short period of time leading ...

Avital Web is Now a Google AdWords Certified Partner
Sacramento Bee
Avital Web, Los Angeles SEO company, is now a Google AdWords Certified Partner company, which means it is certified by Google to manage AdWord accounts. An AdWords ... Avital Web, Los Angeles search marketing agency, can help site owners better achieve ...

Auguste Rodin doodle invades Google homepage
PopHerald.com
A new Google Doodle featuring the iconic “Thinker” replaces the second letter O on Google logo today, a tribute of the search engine giant for the French sculptor François-Auguste-René Rodin or Auguste Rodin. Today would have been his 172nd birthday ...

Google ordered to pay man $200000 for defaming him in search results
NEWS.com.au
In what is believed to be an Australian legal first, a Victorian Supreme Court jury found the search engine defamed the man by publishing his image alongside a picture of Tony Mokbel and linking his name to stories about an unsolved murder. The man, a ...

Google ordered to pay damages over defamatory search results
Digital Spy
Google, the world's number one search engine, has faced criticism from various quarters over why it does not do more to stop potentially defamatory material from being readily available on the internet. Ex-Formula One boss Max Mosley has taken Google ...



DuckDuckGo search engine wants to compete with Google

DuckDuckGo search engine wants to compete with, not necessarily crush, Google
York Daily Record
On the second floor is a search engine. The proprietor of the search engine is Gabriel Weinberg, who is 33. A few years ago, when Weinberg told his wife about his new business idea - pitting him against more established outfits such as Google and Bing ...

Ask An SEO Expert – Site Personalization
Business 2 Community
Google knows this and is working to personalize its search engine results. The more your content caters to the user searching for a solution you provide, the more likely Google is going to drive traffic to your site. In this week's Ask An SEO Expert ...

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Google Panda Refresh (video)


Google Panda Refresh #21 & PageRank Update, New Google Navigation & Link ...
YouTube
There was a Panda update, this would be the 21st release. Google also updated their ... Google: Search Engine Submission Services Can Be Harmful : http://www.seroundtable.com/search-engine-submission-google-15906.html. Make Sure Your Google ...

Harvard Student Tracks Mexican Drug Gangs Thru Google
Fox News
A Mexican working on her PhD at Harvard University's Department of Government has developed an algorithm that uses Google's search engine to track the activity, movement and "modus operandi" of drug cartels in her homeland. Viridiana Rios, who was ...

'Google Free Zone' is how Google will gain its next billion users
VentureBeat
Search engine giant Google unveiled a new project that will give free access to its services to people in developing countries, the company announced today. The project, called Google Free Zone (not to be confused with a ... This means any link found ...

VentureBeat

Google Spiffs Up Its Search-Results Page
CIO Today
With the new design for Google's search engine, there's more breathing room on the search-results page, and supposedly more focus on the answers you're hoping to find.Google says its redesign is intended to make the search-results page more consistent...

CIO Today

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New Design on Google Search Results Pages

New Design on Google Search Results Pages
Search Engine Journal
In an attempt to create a consistent search experience across the wide variety of devices and screen sizes used today, Google changed the design of its main search results page, making it cleaner, simpler, and with a bit more breathing room. At least ...

Study: Google Search Share Slips Below 90% In The UK In October
Search Engine Land
Study: Google Search Share Slips Below 90% In The UK In October. Nov 7 ...Experian Hitwise suspects that October's launch of Windows 8 — which uses Bing as the default search engine — may have been a factor in Bing's share increase. Yahoo sites and ...

Search Engine Land

A Conversation with Danny Sullivan
Search Engine Journal
Danny serves as Third Door Media's chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. He maintains a ... Amit Singhal, the head ofGoogle Search, came out for the London show. I don't get to make ...

Google Search loses ground in China
Digital Spy
Google's share of the search engine market in China has seen a sharp decline of late. ... The Register reports that Google searches in China often return faulty results or errors, likely due to government censorship, leading to locals choosing ...

SEO tips and hints for startup businesses following the Google penguin and ...
Project Accelerator News
... to the top of Google and other search engines and pull in plenty of highly targeted, organic traffic. However in this post Panda and Penguin world what can a small business do to get it's self visible in the search engine rankings. Let's now go ...

Google redesigns search results interface: What do you think?
GeekWire
According to this Google product forum and another thread on Google Plus, people aren't happy that they have to click more to search. Some even said they were moving to Bing, while user 'NKhos,' actually compared the changes to Microsoft's search ...

Free Zone: Google for the developing world
New Europe
... the developing world access the Internet | Google. The American search enginehas launched a new service called Free Zone to allow millions of people in the developing world access the Internet with their basic mobile devices. ... Despite users...

New Europe

Google's UK search market share drops for first time in 5 years
BizReport
Google's search market share in the UK has dropped for the first time in five years, according to new figures released by Experian Hitwise. by Helen Leggatt. experianhitwise.jpg While Microsoft Sites, Yahoo Sites and Ask Sites all registered a positive ...

BizReport



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