What is Social Media Optimisation?

What is Social Media Optimisation?
Cambridge Network
It's quite clear what Search Engine Optimisation (SEO) is all about, but what is SMO? FCG Consultancy's Jonathan Wainwright explains..... Now that Social Media is here to stay, the question that arises is, “How can we use it effectively to create ...

Cambridge Network

SEO Considerations For SOPA Website Blackouts
Search Engine Roundtable
Many sites are taking a stand with the SOPA movement by blacking out their web site for a 24 hour period on Wednesday, tomorrow. The blackout is a protest against proposed legislation in the United States - the Stop Online Piracy Act (SOPA) in the US ...

Search Engine Roundtable


CloudFlare creates easy SEO-friendly way to black out a site, protest SOPA
Examiner.com
Nicely, CloudFlare has ensured that its app will NOT affect search engine optimization. The company plans to keep the app available for one month, but they will monitor the legislative process and modify the schedule if necessary. ...

Newest International SEO Challenge: Hreflang & Canonical Tags
Search Engine Watch
by Michael Bonfils, January 17, 2012 Comments 2011 was a fantastic year in international search marketing. We saw expansive campaigns, better structures, and even new industries pour into the global scene. Then, last August, Google threw in a wrench ...

Twitter Enhanced Profile Pages: Brands Share Wins & Tips
Search Engine Watch
Search Engine Watch spoke with SimpleUsability's founder Guy Redwood about their Twitter Brand Pages: A first look at usability eye tracking study and best practices for marketers in anticipation of a wider release. We also spoke with Eric Hadley, ...

10 Reasons to Use Foursquare Explore for Personalized Local Searches
Search Engine Watch
Beyond mobile check-ins for badges and mayorship battles, Foursquare Explore now leverages this data in a useful fashion as a web-based personalized search engine. Consider for a moment that you're looking for a local place to visit for shopping, ...

Rich Snippets & Learning To Love Not Being #1
Search Engine Land
(One search engine heuristic is minimizing the number of repeat searches someone has to make. Every repeat search means “No, what I meant was X,” and it's often possible to statistically verify which X they usually mean. Google Suggest is one way to ...

Search Engine Land

Trade watchdog starts probe into Google`s new search engine
동아일보
The Fair Trade Commission has begun a probe of Search plus Your World, Google`s new search engine, to determine if it violates trade practices. Search plus Your World is an integration of Google`s conventional search service with Google+, ...

A New Year, New Markets & New Keywords
Search Engine Land
There are many great articles on the keyword harvesting process within Search Engine Land's Keywords and Content section that can get you and your local team started. It is critical in new markets that you brainstorm with your local market team, ...

Search Engine Land

Iran to Develop National Search Engine
StopFundamentalism.com
Stop Fundamentalism – Iran is planning to develop its own search engine, to replace globally used search engines such as Google or Yahoo. Iranian minister of communications, Reza Taghipour told Mehr state-run news agency that the plan to develop a ...

StopFundamentalism.com

AdGroup-Level Impression Share Metrics Coming To AdWords
Search Engine Land
“Today you know that your campaign overall is profitable and you know that it has 'runway' but when you get down to the Ad Group levels you don't know much,” Jon Diorio, product manager at Google, told Search Engine Land. Lost impression share (Rank): ...

Search Engine Land

Adjusting to PPC Trends in 2012
Hospitality Net (press release)
With local search increasing buzz in SEO‚ social media and mobile PPC tactics should be included in hotels' PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC. ...

Digital Marketing Insights, Q4 Growth & Mobile Trends From RKG
PR Web (press release)
The report features findings and data points from Paid Search, SEO, Social Media and more. “Our goal with this report is to capture and offer insights on industry trends large and small so that marketers have a credible benchmark with which to compare ...

Baidu Wants the World -- and It Wants It Now
Motley Fool
By Rick Aristotle Munarriz | More Articles China's leading search engine is building a new office in southern China dedicated to Baidu's international pursuits. The new center in Shenzhen won't open for three years, but it's another step in the dot-com ...

Why SEOs should be conducting user testing research
SEOptimise (blog)
As SEOs, we're used to looking at websites and analysing how they would be viewed by a search engine. In actual fact, though, there's a fairly big overlap between what's helpful for a user and what's helpful for a search engine, and the user and search ...

13 SEO Terms Every Small Business Owner Should Know | Social ...
By adr101
Search Engine Optimization: Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking ...
Social Media Today - The world's...

What Is SEO Content? A Beginner's Guide to Creating Content for ...
By Elisa Gabbert
What Is SEO Content? To understand what marketers mean by SEO content, it's helpful to break down the phrase into its component parts: “SEO” refers to search engine optimization, or the process of optimizing a website so that people can ...
Internet Marketing Blog by WordStream

Why Content Matters for Search Engine Optimization : Larry Bodine ...
By Larry Bodine
Brafton's infographic, Why Content For SEO, explores how content is key to search engine visibility. You can click the image to see the full-sized infographic. For an in-depth look, check out a related blog post. Content and SEO, law firm ...
Larry Bodine Law Marketing Blog

SEO Tutorial – Avoid these fatal mistakes which could harm your ...
By Admin
SEO Tutorial – Avoid these fatal mistakes which could harm your website. January 17th, 2012 by ...Regrettably, several web site owners do not comprehend the importance of search engine visibility, which leads to traffic. They location more ...
SEO Tips

What Might A Facebook Search Engine Look Like? | John Battelle's ...
There's been plenty of speculation in the past that Facebook might compete with Google directly – by creating a full web search engine. After all, with the Open ...
battellemedia.com/.../what-might-a-facebook-search-engine-lo...

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