Google: Inside Search

6 Basic Components Of A Strong SEO Strategy For Online Retailers

The 6 Basic Components Of A Strong SEO Strategy For Online Retailers
Forbes
One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine ... (Don't worry about the keyword title tag — Google has publicly said that it doesn't pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.) Content. It's true ...

Forbes

Searching Google For Infant Sleep Safety Information Doesn't Always Yield ...
Huffington Post
A new study shows that just over half of websites from Google searches for infant sleep safety actually reflect the official recommendations made by the American Academy of Pediatrics. "It is important for health care providers to realize the extent to which ...

Google Upgrades Custom Search Element
WebProNews
Google announced today that it has a new version of the Custom Search element, the HTML markup that lets you add rich search functionality to various pages of your site via Google Custom Search Engine. “The Custom Search element renders a search ...

Google Looks To Make More Money Off Of Political Campaigns
WebProNews
The targeting feature will work across Google's search, display, mobile and video ads, allowing campaigns to target people that are solely within the district's border. “In his autobiography, Former House Speaker Tip O'Neill famously said 'All politics is local,” ...

American Express Interested In Google Wallet, But Not Committed
eWeek
Google's relationship with American Express is a bit more nuanced than the search company suggested in an Aug. 1 blog post. While Google shared that its Wallet app now “supports all credit and debit cards from Visa, MasterCard, American Express and ...

Google's War On Links - Prohibition All Over Again
iProgrammer
Given that Google's life blood is the hyperlink you might find it strange that it has just declared war on said link. Not only that, but in its attempts to make search better it ... This is the role of, not exactly black hat, more a shade of gray, SEO - Search Engine Optimization. As Google puts value on incoming links all you have to do ... The problem is that the original ranking algorithm couldn't tell the quality of a site based on its content - but the new Panda algorithm can. The first thing to say is that Google's ranking algorithm ...

Google launches congressional district ad targeting
Politico (blog)
Google is releasing a new feature today that allows advertisers to target ads by congressional district, the company announced today. Previously, advertisers ... The district targeting will be available for search, display, mobile and video ads. Since most House ...

Google's Betting On Advertising To Drive Google+ Uptake: Why Marketers ...
Marketing Land
It seems unlikely that Google+ advertising will be any more effective in convincing significant numbers of people to migrate to Google+ any more than Bing's ads (or Ask's before them) were in luring people away from Google search. Rare is the user who ...

Marketing Land

Central banks turn to Google for clues on the economy
Computing
The Bank of Israel is using Google search data to find clues to the state of the Israeli economy, analysing keyword counts reported by Google, before it releases its own official statistics. And the Bank of England, the Federal Reserve in the US and the central ...

Google Gets It Wrong on Baby Sleep Safety
MedPage Today
Most of the information turned up by online searches seeking information about baby sleep safety is wrong. During searches, the most common type of site encountered was that of a company or an interest group, followed by retail product review sites and ...

MedPage Today

Google's Nexus Q Launch Delayed, But Preorder Customers Get it for Free
About - News & Issues
Google's new media streaming device, the Nexus Q, which was slated for a July launch has now been shelved for the time being. The Internet search giant recently showcased its new home theater device at its I/O Conference in June, but will now be delayed ...

Google Plus Comes to Blogger, Brings Both Communities Together
Business 2 Community
Google has touted the benefits of Google Plus for content producers and search engine marketers since the service was first created. This new cross-platform integration is just another new feature in a long list of future updates that will tieGoogle Plus more ...

Business 2 Community

Google rolls out Structured Data Dashboard: Good for SEO
Brafton
Marketers looking to improve the technical side of their sites' SEO received some help fromGoogle recently when the company rolled out a Structured Data Dashboard tool within Webmaster Tools. According to the Webmaster Central blog, the ... The new site-level view gives a list of the detected schemas so site owners can see that every HTML element is processed byGoogle's search crawlers to assemble an accurate understanding of the content on a site. The Sitelevel Data tool tells Google "how many blogs ...

Gold, Silver or Bronze: What Medal Does Your Search Engine Optimization ...
Business 2 Community
Most of us are watching the Olympics but do you know what medal your Search Engine Optimization efforts would be awarded if there was an Olympic event forSEO? Today ... Back links are critical to SEO success given the recent updates toGoogle. Not just ...

Business 2 Community

Online search terms can be economic indicators
CBC.ca
Why would an economist care that internet searches using the term 'titanium dioxide' have been steadily rising in Canada? As more and more economic activity moves online — Google estimates 93 per cent of Canadian consumers research online before ...

CBC.ca

Video Recap of Weekly Search Buzz :: August 3, 2012
Search Engine Roundtable
Honestly, a fairly slow week despite some significant SEO events. SEOmoz introduced MozCast, a weather report to track Google changes. There are some SEOs claiming Google pushed out a Penguin refresh but I think it is because SEOs are very eager for a new Penguin refresh. ... Bingnow allows you to tag your Facebook friends in Bing. ... Google loves their Olympics searchresults. I also published the monthly Google SEO webmaster report this morning. That was this week at the Search Engine Roundtable.

Microsoft, Google, Dell: All Undervalued For Outperformance
Seeking Alpha
This is most revealed by Apple Inc. (AAPL), which is now worth 2.3x Microsoft Corporation (MSFT), 2.7x Google Inc. (GOOG), and 27.5x Dell Inc. (DELL). This is less of a testament to Apple's overvaluation than it is to Microsoft's, Google's, and ... Microsoft Corporation. With Apple to compete against, Microsoft has lost much of its luster. Failure to succeed in the searchbusiness, failure to succeed in mobile, and failure to succeed in email have led shareholders to forget the company's near monopoly status on PCs.

Google Ad Tool Targets Voters by District
Wall Street Journal
Google has built a new tool that gives candidates and outside groups the ability to pinpoint voters online in all 435 congressional districts, including the most awkwardly drawn or those transformed by the decennial redistricting process. This new tool from ...

Google Play app developer guidelines overhauled
IT PRO
Google Play app developer guidelines overhauled. Search giant wants to clampdown on bad app behaviour, but security firm warns users to remain on their guard against malicious in-store content. By Caroline Donnelly, 3 Aug 2012 at 14:17 ... Google Play store, despite the internet giant's recent clampdown on bad developer behaviour. This is the view of Jovi Umawing, a research analyst at security vendor GFI Software, who has repeatedly flagged malicious apps and content on the Google Play store in the past.

IT PRO

Former Google CIO on the Art of Co-founding
Forbes
We recently spoke with former Google CIO turned entrepreneur Dr. Douglas Merrill, and he had a lot of advice to offer about the art of co-founding. Merrill's search for a co-founder back in 2009, when he founded ZestFinance — a loan underwriting technology ...

Forbes

Webscape: Google's handwritten search
BBC News
Google Handwrite is a new feature for mobile search on Android 4.0 and higher and iOS5 devices that lets you handwrite words anywhere on the screen to initiate asearch. Troubled social bookmarking site Digg has gone through a major rebuild after ...

BBC News

Firefox 14 a worthy alternative to Safari
Macworld (blog)
Most notably, it now submits all Google searches securely via HTTPS, whether through the “awesome bar,” the search bar, or by right-clicking on selected text. This purportedly keeps any third parties between you and Google from seeing what you're ...

Macworld (blog)

London 2012 Shot Put Showcased With Google Doodle
WebProNews
Other than showing Olympic pride, Google is surely using these sporting Doodles to show off the Knowledge Graph, Google's new element to search results that presents relevant information of the search subject (whether it be a sport, a band, a famous ...

Google in EU privacy row over Street View data
EUobserver.com
BRUSSELS - Search-engine Google is at the centre of an embarrassing data privacy row after French and British regulators demanded access to all Wi-Fi data collected for its Street View site. The move came when Google's legal advisor Peter Fleischer ...

Be careful what you Google for: Parents warned half of baby health advice ...
Daily Mail
Researchers studied the information brought up by Google using the most popularsearch terms on child sleep safety. They compared the results from 1300 websites with the American Academy of Pediatrics recommendations on how to reduce the risk of cot ...

Daily Mail

Google smells Facebook blood, buys wildfire
MSN Money
This became evident when search giant Google(GOOG) announced it has acquired Wildfire, a company that specializes in social media marketing. What is clear in this deal is that Googlesmells fear in the air and sees blood in the water, both thanks to its ...

Internet marketing news roundup, August 3
Brafton
Both Google and Wildfire said nothing would change in the early stages of the acquisition with respect to the app's integration on Facebook and other social networks, but the search giant's ongoing investment in Google+ could mean some form of exclusive ... Using this data can help companies make any adjustments to their site's code and development that can ensure SEOcampaigns are as successful as possible. ... It will also boost visibility among social users for companies with good Bing SEO standing. Brafton ...

How the New Panda 3.9 Refresh Affects Google Search Results
By Jon Wuebben
... for consumers, but a real headache for web designers and content creators. Google in particular actively creates algorithm changes designed to keep content valuable and fresh, and the search engine giant's vigilance keeps SEO. ... This Content is Currency post was written by Stephen Craig, who is a part of an elite team of SEO consultants and enjoys writing about the latest trends in search engine optimization. Follow him @SCraigSEO. Cancel reply. Leave a Comment. Name * ...
Content is Currency

Google Search Tips: How to Get More Out of Your Search
But, it's also important to know how sites like the Google search engine work and how to conductsearches that can help you – as a business owner and a consumer – find the information you want and need. To help you become a better ...
ReachLocal Blog: Online Marketing...

Google Handwrite - Search By Writing On Your Screen
By Will Kennerley
Google has recently added a feature to its mobile homepage on Android and iOS devices called 'Handwrite'. As the name suggests, Handwrite allows you to search the web (through Google) by using your own handwriting as an alternative to ...
UltraLinx

How to Appear Higher on #Google #Search #Results « AIRS ...
By AIRSTraining
But were you happy with where your name appeared in your Google search results? Each day, one billion names are Googled. Unfortunately for many, half of all people don't find themselves in the first page of results when they Google their ...
AIRS Training Blog

How Google Could Influence Central Banking Policy | Wall Street ...
By chabo11
Over the years, Google has branched out to serve a number of different functions. What began as a simple search company has expanded into a mobile company, a cloud computing player, and potentially an engineer of self-driving cars.
Wall Street Oasis - Investment...

How Google is Killing Organic Search | Marketing Times for the ...
By William
If your business depends on customers finding you in search results, you're in trouble–and it's likely to get worse134. If case you haven't noticed, pay-per-click ads are slowly taking overGoogle's search engine results. That should come as no ...
Marketing Times

What Is At The Core Of Google's New Search Policy And How Does It
By Anne Fox
There isn't direct correlation between the privacy policy and SEO. If anything, this affirms Google as being a search engine, with search at its heart function amidst Google recently launching its own edition of social network, Google Search, ...
SEO and Link Building

Google+ Business and Local Merge Process is NOW LIVE ...
By Mike Blumenthal
Your business' presence across Google Search, Google Maps, and Google+ will be unified. You'll be able to manage this page from Google+ Pages admin. Check out the Meatball Shop for an example of a combined page, with both social ...
Understanding Google Places &...

Add a bang to your search with DuckDuckGo and Google
By vdebolt
I first heard about DuckDuckGoog in a post from Netted. I quickly became fascinated with the idea of using a bang (!) to limit my search. DuckDuckGoog is a marriage of DuckDuckGo andGoogle. Here's how it works. At DuckDuckGoog, you ...
Web Teacher

Do More Than Just Google Local Search Marketing
By Russell Hoy
Google is great for Local Search Marketing, but you need to do more: here are some alternative local search engines you need to take advantage of. ... businesses. Gain visibility in GoogleMaps, Yahoo Local Search, MSN Search Local & much more! [email protected] ... Targeting a less 'saturated' local search engine can give you much more traffic, even if that search engine is less popular overall. Google is .... "MSN", "BING" and "Microsoft" are trademarks of the Microsoft Corporation.
Small Business Online Coach

What You Should Know About Google Bots and SEO | SiliconANGLE
By Guest Author
The more Googlebot visits your site, the faster your site's content updates will appear in Google's search results. It's crucial to allow Googlebot to crawl your website without blocking or disturbing it, and many companies invest in special SEO ...
SiliconANGLE

Google Custom Search: Introducing Custom Search Element v2
By Custom Search Team
The latest news, updates and tips from the Google Custom Search Team. Search This Blog. Loading... Site Feed · Add to Google. Follow us on Twitter. Get news, tips and updates from the Custom Search team. twitter.com/googlecse ...
Google Custom Search

Don't Trust 'Dr. Google' for Help on Infant Sleep Safety - - Health.com
By Health Editor
Moon and her team used Google, the leading Internet search engine in the United States, to test the accuracy of information on infant sleep safety available on the Web. They performed theGoogle searches using 13 key phrases based on ...
Health News and Views

Inbound Marketing in Various Languages - Search Engine Watch ...
By Christian Arno
Keywords are keystones of any effective SEO campaign. Care should be taken when choosing keywords for localized websites however. You might not have to ... Automatic translation programs such as Google Translate offer a cheap and easy alternative, but they have no awareness of context and are prone to mistakes. Using human translators will ensure fluent results, and cut the risk of errors or cultural faux pas. ... Google Panda Alert: Data Refresh Starts Tonight. July 25, 2012 ...
Search Engine Watch - Latest
AppleScript to get Google search URL - Mac OS X Hints
In Safari 6, with the new combined URL and search field, if you type search terms into the field, then press return, you'll get a Google page with the results, but ...
hints.macworld.com/article.php?story=20120802004716464

Webmaster Tools - Google
Improve your site's visibility in Google search results. It's free. Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google.
www.google.com/webmasters/tools/submit-url/?continue=/...

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