Google Search Misconceptions

Straight from Google itself, straight talk about Google Search misconceptions (no matter what a SEO tells you)-- misconceptions (Text): ". . . . 1. You cannot buy a better ranking The first and most common misconception is that you can buy your way up in the organic search rankings. . . . 2. A Google service logo on a site does not mean Google has vetted it One thing you'll sometimes see on a website is a little Google logo that allows you to +1 a site, or a Google Custom Search box. . . Sometimes websites will use that tool as a way to index their own sites so that you can search the contents of their site from the front page of that site. . . .  Google is providing this as a tool for people to use, not vetting the content of that web page. 3. Google ads on a page does not mean Google has vetted it The same sort of argument also holds for Google ads. (Google does) advertising on websites as part of (its) business. It is an important part of (Google's) business, but it is also important to not misconstrue that Google placing an ad on a site is the same as Google vetting that site. . . . 4. Rank is not equivalent to authority . . . the sequence of results on the search results page, is not the same as an opinion on authority. It is not the same as saying something is credible. So it is important to keep these two concepts straight. Authority, credibility, and rank order—they are really somewhat different ideas . 
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