Yahoo! plots alliance with Facebook in new search deal

Yahoo! plots alliance with Facebook in new search deal - Telegraph: "Sources have told The Sunday Telegraph that Marissa Mayer, chief executive of Yahoo!, has held discussions with Sheryl Sandberg, Facebook’s chief operating officer, about how the two companies can work more closely together. The two internet giants have already collaborated together on a number of small projects, for example to share Yahoo! news on Facebook, and recently agreed to settle a number of long-standing lawsuits over patents. However, board members expect the talks to lead to much more substantial collaboration based around web-based search. Facebook has already said it plans to boost its web search facility, with founder Mark Zuckerberg noting that the social network is “pretty uniquely positioned to answer the questions people have”. Forging an alliance with Yahoo! would allow the social network to take a major leap forward in search, ensuring it remains central to its users’ lives and helping to target advertising more efficiently. Meanwhile, Yahoo!, which started life as one the first major search engines but is now dwarfed by rival Google, would benefit from Facebook’s vast army of more than 1bn users."

SEO in a Post-Penguin World is the Topic of Latest Digital Marketer Blog Post
Equities.com
The post reviews the new search engine optimization process under Google's new Penguinupdate, and Deiss talks through what he believes to be the best ways to adapt to the changes. “The goal of the Penguin update, more or less, was to reward what ...

Bing Publishes Its Webmaster Guidelines
Search Engine Land
bing-logo-200 Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing's search engine. They're accessible in the Help section of Bing's Webmaster Tools as a new entry ...

How Google Voice Search Will Change Your SEO Forever
Business 2 Community
... to the Apple Siri. If Google Voice Search doesn't have an exact answer, it just returns a normalGoogle search results page. ... Even though Siri uses Google as its default search engine, people just don't think of Siri as a search engine. In ...

SEO Content Writing – Best Practices
Business 2 Community
Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of online marketing. SEO is a specialized art aimed at procuring maximum visibility and penetration of an entity's offerings ...

2 big Google announcements in 2 days
KCCI Des Moines
The move comes four years after Google opened the center in Council Bluffs. The center that supports Google's search, gmail, maps and Google+ employs 130 workers. "We have now invested over a billion dollars in Iowa. ... The wind farm is located about ...

KCCI Des Moines

Online defamation in NZ: Google case supports Aust, not UK conclusions
National Business Review
This article follows my earlier Google Court Loss: Shake up for online defamation on the implications of an Australian court decision to award $A208,000 damages against Google arising out of itssearch engine presenting defamatory material to viewers ...

Follow @sobeqnet