Google: Inside Search

SEO Myths That Need To Go Away In 2013

No absolutes in SEO--

Five Linking Myths That Need To Go Away In 2013: "As long as there have been SEOs or link builders making claims that come across as absolutes, I have argued vehemently that absolutes are a trap. You give me the topic and tactic, and I can find useful, or useless approaches. Call it link tactic profiling. Sadly, once a tactic gets labeled as worthless, it’s hard to fight that label. This also represents a great opportunity for the forward-thinking link builder, because while others abandon a tactic they have incorrectly deemed as useless, you can deploy that tactic in a more nuanced and smarter way that will make it quite useful, indeed. Have a good linking year!"

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