Google: Inside Search

SEO Audit Your Website

How to Do an SEO Audit of Your Website
Entrepreneur

Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn't properly optimized for ...read more at link above

Entrepreneur


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Bing support for HTML5 to implement AJAX

Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 ...
Search Engine Land
Bing has announced support for HTML5 push State as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX ...read more at link above

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Increase Traffic Without Using Google

Increase Blog Traffic Without Using Google | Business 2 Community: "Despite the wild claims of SEO experts for hire, you don’t need to rank higher in Google to increase blog traffic on your site. Ranking higher in Google is just one way to increase traffic—and there are many other ways. - Use Incoming Links To Increase Blog Traffic - Thanks to SEO, most people today think of links primarily as a way to rank higher on search engines. But links were originally designed so that people could click them—and many people still do. If someone links to your site using an appealing phrase, there’s a good chance you’ll get a steady stream of natural traffic. The key to this strategy is to get people to link to your site on popular pages and to use appealing link phrases. Popular pages tend to link to other popular pages, so you’re going to need to build and market appealing high-quality content. . . . "  Read more at http://www.business2community.com/blogging/increase-blog-traffic-without-using-google-0431465#7PLlE76Ldv1t1PhK.99

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SEO Success in 2013 and Beyond

Matt Cutts on What's Needed for SEO Success in 2013 and Beyond ...
SMX West is in its final day and it's been a great three days of sessions. Today's panel, What's Needed for SEO Success in 2013 and Beyond is filled with.
www.searchenginejournal.com/matt-cutts-on.../60903/

SEO & Content Marketing: Two Sides of the Same Coin - Search ...
This shift of focus on quality content has created a misconception in the minds of the website owners that just because they have a blog or they publish content ...
searchenginewatch.com/.../SEO-Content-Marketing-Two-Sides...

International SEO Gone Wrong: 7 Assumptions Can Ruin Your ...
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may ...
searchenginewatch.com/.../International-SEO-Gone-Wrong-7-...

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RSS and SEO

RSS the SEO’s Worst Nightmare ! - SEO Blog by Dave Naylor - SEO Tools, Tips & News: "So here’s the issue everyone is just using the BBC’s RSS on their websites. 1) If you can get 30,000 backlinks in few hours for free, how many links would you buy? 2) If the BBC have done nothing but syndicate their website like millions of others, why would Google send them the unnatural link warning. 3) But this is the BBC, what if it was just another website that got hit, just like a new client of mine that is now spending 1000’s on the clean up of links that they never purchased, they just created great content on their site and let people syndicate VIA RSS."


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Configure and Track Google Analytics Goals for SEO

How to Configure & Track Google Analytics Goals for SEO - Search Engine Watch (#SEW): "Goal measurement is quite possibly the most important element of SEO itself…because it is the justification of the investment. Those new to SEO often want to base campaign success on surface value metrics such as rankings. Rankings are great because they provide exposure, visibility, and something even greater: traffic. Once upon a time, rankings and traffic were the main ways to measure the success of SEO. Increased rankings and traffic are good, but if your traffic doesn’t convert, then SEO becomes a producer of negative ROI. Would you know that though if you weren’t tracking goals/conversions on your site."


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Google Panda Two Years Later

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility: " . . . Luke Beatty, the founder of Associated Content who became a Yahoo VP after the purchase, spoke at our SMX West conference just a couple weeks after Panda hit, and said that two-thirds of Associated Content’s articles were getting significantly less Google traffic. Yahoo took drastic measures to fix things: It killed the Associated Content name and domain, rebranded the site as Yahoo Voices at voices.yahoo.com and deleted more than 75,000 articles in the process. Yahoo Voices is alive today, but it’s operating under stricter content guidelines than Associated Content had. Yahoo also launched the Contributor Academy, which promises to teach users “how to create top-notch Web content” and how to use “ethical, transparent content promotion” to attract visitors. Course names include SEO Basics and Writing Feature-Worthy Content for Yahoo! Sites. . . ."

As Google’s Search Share in China Shrinks, a New Competition Emerges | Search Engine Journal: " . . . Google remains the top choice among searches in the United States and is still the top search engine in the world. However, Google has not been able to establish that same position of strength in China, the world’s most populous nation with a fast growing consumer base. Now the news is getting worse for Google behind the wall as a new competitor is emerging in the search engine business in China. Alibaba, an Internet company based in China, is launching a new search engine titled Aliyun in an effort to not only challenge the most popular search engine in China (Baidu) but Google as well. Aliyun, which will be housed within the AliCloud subsidiary of Alibaba Group, will provide Web surfers with many of the same features that other search engines offer. The page will feature Internet, news, image, and map searches. The map service available on Aliyun will be powered by AutoNavi, a Chinese digital mapping and navigation firm. . . ."


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Google's Secret Weapon

Return of the Borg: How Twitter Rebuilt Google's Secret Weapon
Wired
Four years ago, Wilkes knew Google only from the outside. He was among the millions whose daily lives so deeply depend on things like Google Search and Gmail and Google Maps. But then he joined the engineering team at the very heart of Google's ...

Google said to prep e-commerce push
Washington Post
Google may be planning to take on Amazon in the e-commerce space, according to a TechCrunch report that claims the company is working on a discounted same-day shipping service that would take on Amazon's Prime program, as well as similar efforts ...

Google controls too much of China's smartphone sector: ministry
Reuters
Android has been Google's bright spot in China. In the third quarter last year, Android accounted for 90 percent of all mobile operating systems in China while Apple Inc's iOS system was at just 4.2 percent. (Reporting by Melanie Lee; Editing by Edmund ...

How do Google searches work? Here's the answer
Fox News
Google has launched a new site, "How Search Works," featuring a clever infographic that not only reveals the process of search, but gives a real-time view of spam removal — a key component that shows the pages users don't see are just as important as ...

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Interflora Google Penalty

Interflora Google Penalty, Advertorials & SEO Content Marketing
Search Engine Watch
The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has declined to comment on what specifically happened, which is out of character given that they generally make a big splash with ...

Return of the Borg: How Twitter Rebuilt Google's Secret Weapon
Wired
Four years ago, Wilkes knew Google only from the outside. He was among the millions whose daily lives so deeply depend on things like Google Search and Gmail and Google Maps. But then he joined the engineering team at the very heart of Google's ...

Google Chrome Blog: Faster browsing for your smaller screens
If you're using Chrome on your iPhone or iPad, searching with Google just got even easier. Now you can see your search term in the omnibox, instead of the ...
chrome.blogspot.com/.../faster-browsing-for-your-smaller-scre...

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Taking advantage of social SEO

7 Ways to Take Advantage of Social SEO
Everything PR
Social SEO is a concept that takes advantage of the role that social media plays in improving a site's social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic ...

Everything PR

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Red Flags When Searching for SEO


Beware of Red Flags When Searching for SEO or Web Dev Services
Search Engine Watch
If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search enginesunderstand the ridiculous spike in traffic and links is justified. However ...

Interflora Gets Its Google Rankings Back, 11 Days After Penalty
Search Engine Land
As you can see in the screenshot above, Interflora is ranking again onsearches for its company name, and its Google+ brand box is appearing again on the right side of the search results. (As Dan Barker pointed out on Google+, that wasn't showing ...

Search Engine Land

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Best Desktop Search

Five Best Desktop Search Applications
Lifehacker
Five Best Desktop Search Applications Whether you have the files on your computer neatly organized or they're all over the place, a great desktop search utility makes getting right to the file you need when you need it a super-simple proposal. All of ...

The Hidden Google Search Box
It seems as if Google is testing hiding the search box completely from the Googlesearch results page. A post in a Google+ Community by Tom Johns spotte.
searchengineland.com/the-hidden-google-search-box-149786

Social Signals & Search – Reading the Tea Leaves - Search Engine ...
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search ...
searchenginewatch.com/.../Social-Signals-Search-Reading-the-...

9 Alternative Search Engines to Improve Discovery
Concerned with privacy? Google or Bing not your thing? These search engines are great alternatives to help you find what you're looking for online.
mashable.com/2013/02/26/alternative-search-engines/

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Yahoo Names Mann Search Head

In Yet Another Internal Hire, Yahoo's Mayer Names Mann Search Head - Kara Swisher - News - AllThingsD: "Sources at Microsoft said the company is unlikely to extend the agreement without major concessions, and that any efforts to end the overall deal will be difficult for Yahoo. “There is what [Yahoo] wants, and what’s possible,” said one person close to the situation. In his new job, Mann will be in charge of improving the situation, which he has had some experience with. Mann, said one source, “used to spends hours at night on the phone with Microsoft trying to get concessions from their lack of RPS achievement,” referring to revenue per search. Whether that means he can fix the situation — either by extricating Yahoo from the deal or improving Yahoo’s search experience to boost revenue and market share — is unclear. Mayer herself has a lot of search product chops from her time at Google, so she is expected to play a dominant role in the arena."

When Mayer Called Yahoo's Mobile Revenue "Nascent," She Wasn't Kidding - Kara Swisher - Mobile - AllThingsD: " . . . According to sources, Yahoo’s current search partnership does not preclude the company from working with Google in certain mobile monetization areas. In fact, the pair recently struck a deal, as Peter Kafka wrote, “to begin running some of its AdSense display ads on Yahoo sites, and will become one of several ad networks Yahoo uses to fill some of its pages.” That’s money in the bank for Yahoo, which Mayer — an ex-Googler, too — knows might extend well to mobile monetization and innovation. She has famously handed out free smartphones to all employees, which is a nice touch and also an important message to send to them and others. But it will take a lot more than an iPhone in every cubicle at Yahoo, because mobile is the issue she will be scrutinized for, given the stress she has put on it as one of the key ways to revive Yahoo. “There is no question Marissa will be judged on bringing the product management expertise she demonstrated at Google to Yahoo to make things consumers want to use in mobile,” one top Yahoo insider told me. “The thing is, she has to also actually make some real money doing it.”"

Tips on how to make SEO work for your business - Washington Business Journal: ". . . . At the 30,000-feet flyover level, here are some top tips for improving results on Google: Make pages for users first, not for search engines. There’s a term called “cloaking,” which means presenting different content to search engines than you display to users. That’s misleading and deceptive, and in the end will hurt more than it helps. Make navigation easy. Your site has to have a clear hierarchy and text links. Users should be able to reach any page from at least one static text link. Make content information-rich. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your title elements are descriptive and accurate. The same applies to “alt attributes” — specific text in HTML that describes images in your site, and is picked up by screen reading and Web browsing software. Create descriptive, human-friendly URLs with keywords . . ."


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google search - Google News

SEO OR search engine optimization - Google News

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