Worry About Google Updates?

Why We Should Stop Worrying About Google Updates | Business 2 Community: "Danny Sullivan, from Search Marketing Land, posed this question to a room full of eager SEO pros during one jam-packed session: “Who here worries about Google updates?” Everyone’s hand shot up. Then Sullivan asked, “Who has been hit by a Google penalty?” 99% of the hands in the room dropped. That got the wheels turning in our heads. If we care about our user’s experience, don’t spam or do other stuff frowned on by Google, then why do we need to worry? It’s like speeding on the freeway. If you don’t do it, you don’t need to worry about the cops pulling you over!"


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Adding gravitas to your Internet search

The Digital Public Library of America: adding gravitas to your Internet search
Ars Technica
A lot of these conflicts are still being sorted out by the DPLA community. But the new website is clean and easy to use, and it undoubtedly represents the possibility of a bright future for the digital library. The challenge now is less about searching ...

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Google Shuts Down Its Affiliate Network

5 Reasons Google Shut Down Its Affiliate Network - GeekWire: "Given the scale issue, Google’s decision to launch an affiliate network was always perplexing. Google originally positioned the move as a way to give customers two tools to manage ads on a Cost per Acquisition (CPA) basis (GAN and Conversion Optimizer). Guess which product won? As Per Peterson, co-founder of Impact Radius, points out Google has always had a love/hate relationship with affiliate marketing. The Wild West mentality of the industry constantly ran afoul of Google’s own algorithms. And it’s hard to ignore the irony that last year’s rollouts of Penguin and Panda specifically targeted many affiliate sites as being too spammy. Yet some of these were the same affiliates that GAN was trying to work with."


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Google Search Page Change for EU Settlement

Google Said to Offer Search Page Change to Settle Probe - Bloomberg: "Google submitted a final package of commitments to the European Commission aimed at creating more distinction in Internet searches between Google’s own services and those of its competitors, said the person, who asked not to be identified because the offer isn’t public. Google also proposed to offer links to rival search engines, the person said. An EU spokesman declined to comment on the offer. Google’s offer this month formalized a package of remedies it submitted to EU regulators earlier this year after it was asked to address allegations that it promotes its own specialist search-services, copies rivals’ travel and restaurant reviews, and has agreements with websites and software developers that stifle competition in the advertising industry."


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Google wants to build the Star Trek computer?

Google has a single towering obsession: It wants to build the Star Trek computer. - Slate Magazine: "So I went to Google to interview some of the people who are working on its search engine. And what I heard floored me. “The Star Trek computer is not just a metaphor that we use to explain to others what we're building,” Singhal told me. “It is the ideal that we're aiming to build—the ideal version done realistically.” He added that the search team does refer to Star Trek internally when they’re discussing how to improve the search engine. “It comes up often,” Singhal said. “For instance, we might say, ‘Captain Kirk never pulled out a keyboard to ask a question.’ So in that way it becomes one of the design principles—we see that because the Star Trek computer actively relies on speech, if we want to do that we need to work to push the barrier of speech recognition and machine understanding.”"


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Publishing and search

Atomization - The Shatzkin Files: "a law firm of our acquaintance sent us a notice last year that key members of their team had put together a “White Paper” about changes in trademark law. I called the partner there that I knew and asked “why don’t you publish it as an ebook?” He said, “I don’t know.” Another attorney to whom I told the story patiently explained to me that intellectual property like this was created to be given away to lure clients to the firm and impress them. Why, I was asked, should we publish it as ebook? What would we gain? That’s pretty simple. Somebody will go to Amazon and search “trademark law”. You want to come up! And, in fact, you could price your White Paper at $100. It wouldn’t be great for sales, but you’d get the discovery benefit and you’d be putting a marketplace value on what you’re giving away for free. You win twice."


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Google Penguin and Manipulative Link Profiles

Google Penguin Tightens the Noose on Manipulative Link Profiles [Report] - Search Engine Watch (#SEW): "What does this mean for webmasters and SEO professionals? Continue to diligently clean up your inbound link profile. Identify bad inbound links, then remove them or disavow them. Google’s next iteration of Penguin could lower the tolerance level for spammy inbound links even further; this might even be what Matt Cutts was referring to when he stated at this year’s SXSW that the next Penguin release would be significant and one of the more talked about Google algorithm updates this year." (read more at link above)


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Google Webmaster Tools and SEO

The SEO Professional's Guide to Google Webmaster Tools | Search Engine Journal: "Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these new developments mean better optimization of websites, some of the classic features of Google Webmaster Tools still help SEOs keep a firm grasp on their metrics and how to improve." (read more at link above)


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App Store Optimizing

App Store Optimizing: ASO For Your Google Play Store

Search Engine People (blog)
This is your first encounter with App Store Optimization? Relax, SEOs are in luck. Many of your SEO tactics are transferable skills. Let's get started, describe your store. Test your App head titles and App meta descriptions. Grab some keywords out of ...read more at link above

Search Engine People (blog)


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SEO on a Shoestring

DIY SEO on a Shoestring Budget | Search Engine Journal

In a perfect world, building search engine referral traffic would be easy. You'd pull out your limitless marketing budget checkbook, call up the industry's. . . .read more at link below
www.searchenginejournal.com/diy-seo-on-a.../61550/

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Responsive Site Design and SEO

Responsive Site Redesign: 4 SEO Considerations - Search Engine ...
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. . . . read more at link below
searchenginewatch.com/.../Responsive-Site-Redesign-4-SEO-C...

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Become a More Efficient SEO

14 Tips on How to Become a More Efficient SEO Professional

Search Engine Watch
If you're at work, you know there are things that you could be doing right now to improve your website's SEO. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your ...read more at link above


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A Globalised SEO Strategy

Can A Globalised SEO Strategy Save The British Economy?
Search Engine Journal
Utilising existing internet marketing and SEO strategies could well help many companies achieve the growth that is needed to help the UK economy begin to grow sufficiently. I do not claim it to be the only solution, merely a highly important part of ...read more at link above

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